Postnavo is launching with Google Business Profile posts: updates, offers and events scheduled next to your social posts, with each location as one channel.
The character counter works to 1,500 characters for a post, a figure we have not confirmed against Google’s documentation. Check your post length
Read on 2026-10-12. Where Google Business Profile’s pages are silent, so is this one.
| Rule | What Google Business Profile documents |
|---|---|
| Account and access | A Business Profile you own or manage. The tool needs Google’s approval: an applicant must manage a profile that has been verified and active for 60 days or more, and have a website for that business.3 |
| Post types | Standard updates, events and offers. Alerts are not always open for authoring, and product posts cannot be created through the API.12 |
| Buttons | One call to action: Book, Order, Shop, Learn more, Sign up or Call.12 |
| Photos | A photo is attached to a post by its source URL.12 |
| Scheduling inside the API | A post has a scheduledTime field that, in Google’s words, “can be set by the user to schedule posts in advance”.1 |
| Google’s own scheduler | In the profile editor, “Schedule this post” sets a date and time, and “Repeats” publishes a post weekly, monthly or on a custom schedule.5 How Far Ahead Can You Schedule Posts on Each Network? |
| Published limits | 300 requests a minute for an approved project. A quota of 0 means access has not been granted.34 |
| Review by Google | Each post is checked against the posts content policy and is then Live, Pending or Not approved.56 |
Posts are created for a location: an account can hold many locations and each post belongs to one of them. A post has a summary, a topic type (standard, event, offer or alert), an optional photo and an optional button. An event carries a title with a start and an end, and an offer adds its terms.
After a post is published Google checks it against its content policy. Live means it shows on Search and Maps. Pending means it is still uploading or processing, or the profile is unverified. Not approved means it broke a policy, and the status says which one.
Google may also remove a post with contact details it cannot verify, and suggests a Call now button instead, which uses the profile’s verified phone number.
These APIs are not open to every project. A new Google Cloud project has a quota of 0 requests a minute until Google approves an application for Basic API Access, and approval sets it to 300 a minute. Edits to a profile’s business information are capped separately, at 10 a minute for each profile.
Every figure is Google Business Profile’s own, as its page stated it that day. The linked page has the last word.
Ask ChatGPT, Claude, OpenClaw or Navo to write and schedule your Google Business Profile posts. See supported agents
Write, preview and schedule Google Business Profile posts yourself from the visual calendar.
At launch, each location counts as one channel on your plan. Google’s API attaches every post to one location, so a post for five branches is five posts.
Once Postnavo launches, you connect your agent and ask for a weekly update, an offer or an event for each location. The posts are scheduled next to your social posts, and Google still reviews each one against its content policy after it is published.
Yes. Google’s own editor has a “Schedule this post” switch and a “Repeats” menu for weekly, monthly or custom recurring posts.
Google reviews every post against its content policy. Pending means the post is still uploading or processing, or the profile is unverified; Not approved means it broke a policy, and the status shows which one.
How far each network's own scheduler reaches, how many posts can wait and what cannot be scheduled, for ten networks, quoted from their own pages.
Why scheduled social media posts fail to publish: eight checks, cheapest first, with each network's documented token lifetimes, caps and error messages.
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